About Us

Mike Snr.

It all started in February 1961. After completing my National Service came the desire to settle down with Jackie.

I purchased the bike shop from my father and rented the building.

At that time the cycle trade was in a bad way and to stand a chance of surviving we had to sell any thing we could. Toys, prams, pushchairs and mopeds all came into the picture.

The first real innovation came from Moulton. It was through this that I understood that innovation in the market place sells product. This mixture although enabled me to provide for my wife and family was not the ideal way to run a business. Things had to change and in the late sixties I made the decision to concentrate on two wheels - bicycles and motor cycles. Progress was made although there was little capital available for any major improvement.

In the late '70s BMX became a marketing success, I still find the numbers sold amazing. In 1979 the finance was available to build an extension doubling our floor space .The result of more stock on display was an increase in turnover. By now we were totally concentrating on the sales of bicycles

The next big step was the introduction of mountain bikes as early as 1987 the first Specialized bike came into the store from then on the advancement of cycle development was accelerated and we now handle Trek, Specialized and Giant brands.

The most satisfying result of the strong market in mountain bikes is the overall development in all classes of components. Mountain, Sports, Commuters. The only way a good service can be given is by having a strong team of knowledgeable people to serve and answer any queries.

We are still growing from strength to strength. With over 40 years of business we are looking forward to continuing as a strong independent bicycle dealer providing a personal service to all cyclists.

Meet the staff:

Mike SNR.

After purchasing the shop in 1961 from his father, Mike Snr. is clued up with all the recent developments in cycling and is a keen road cyclist. View Company Profile

Mike JR.

From a very early age, Mike has been a two wheel enthusiast. Riding cycles and motorcycles, Mike was racing Schoolboy Motorcross from the age of 11.

After doing an Engineering Apprenticeship, Mike found working in a factory wasn't for him. He joined Mike Vaughan Ltd working for his parents. At 42 he now controls the company as Managing Director.

Mike enjoys all aspects of cycling and has two daughters, Ellie and Charlotte.

mike@mikevaughan.co.uk

Brian Shaw.

Brian has spent most of his working life in a service industry, the last 15 years of which have been in a Customer Services / Demonstrator role.

From the Age of 14 when he became the owner of his first real bike he has taken a keen interest in the two-wheeled mode of transport.

National Service brought a break from cycling for several years in which time he also became a family man.A return to cycling proper came in the mid-1970s when he took up TT's as a vet and in 1983 he won his clubs "Best All rounder" award with Coventry Cycling Club.

Email Brian direct at: brian@mikevaughan.co.uk

Jay.

Jay is one of our workshop technicians, capable of handling any task when it comes to repairing bikes. Recently he's discovered road riding and Jay loves it!

Accredited with his Level 3 Cytech NVQ. Also gained experience and confidence on a weeks Wheel Building course. "Jay builds a good wheel".

Duggie

Now working for Jaguar Cars, Adam occasionally comes in to help out at the shop.

A former team mechanic for Peugeot 406 Michelin MI Racing and has been around the industry for 10 years.

Adam enjoys riding on road with his Pilot 1.2 and occasionally off-road with the Coventry Olympic Club.

Brian Tew.

Coming in to help occasionally, Brian knows a great deal about the cycling business and what you should and shouldn't buy.

Years of cycling has taught Brian a great deal and he's often out on club runs on one of his various bikes.

Brian has also been Great Britain and Olympic cycling team manager.

Matt.

Matt has returned after racing the 2007 season for BIC2000 in Brittanny, France. Back for another season of UK racing, Matt will be working in the shop during the winter months.

Phil.

Phil, working in the shop is our main account manager. His cycling ethic is just to keep the pounds off. He is the man in the know when it comes to most products and turbo trainers! Phil is young, free and single and looking for a good woman.

Email Phil direct at: phil@mikevaughan.co.uk

Adam

Adam works in the shop on Saturdays, and is a journalist for Cycling Weekly and other cycling-related media. Struggling to find time for the bike, Adam has stopped racing but still enjoys the local chaingang.

James

James helps us out part-time, a keen cyclist, James has recently taken part in many time trials and duathlons for the MikeVaughan.co.uk team. James is knowledgeable in most aspects of cycling and specialises in time trials and triathlon.

Scott

Scott is an ex 1st cat road rider and after 10 years off (which included children and responsibility!) Scott is back on the road, keen as ever to shed the pounds. Scott rides regularly with the Coventry Road Club and is our Trek account manager.

Dave

Dave is a keen cyclist and has been for many years. His main interest is Trials riding and also occasionally rides a bit of cross country. Dave works in our work shop and is capable of taking on your bike repair and building tasks.