About Us
Where it all began:
It all started in February 1961. After completing my National Service came the desire to settle down with Jackie.I purchased the bike shop from my father and rented the building.At that time the cycle trade was in a bad way and to stand a chance of surviving we had to sell any thing we could. Toys, prams, pushchairs and mopeds all came into the picture.
The first real innovation came from Moulton. It was through this that I understood that innovation in the market place sells product. This mixture although enabled me to provide for my wife and family was not the ideal way to run a business. Things had to change and in the late sixties I made the decision to concentrate on two wheels - bicycles and motor cycles. Progress was made although there was little capital available for any major improvement.
In the late '70s BMX became a marketing success, I still find the numbers sold amazing. In 1979 the finance was available to build an extension doubling our floor space .The result of more stock on display was an increase in turnover. By now we were totally concentrating on the sales of bicycles
The next big step was the introduction of mountain bikes as early as 1987 the first Specialized bike came into the store from then on the advancement of cycle development was accelerated and we now handle Trek, Specialized and Giant brands. The most satisfying result of the strong market in mountain bikes is the overall development and diversity of the sport.
The only way a good service can be given is by having a strong team of knowledgeable people to serve and answer any queries. We are still growing from strength to strength. With over 50 years of business we are looking forward to continuing as a strong independent bicycle dealer providing a personal service to all cyclists.
Mike Vaughan
Meet the staff:
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Mike Vaughan (Senior)
After purchasing the shop in 1961 from his father, Mike Snr.is our most experienced member of staff.Coming from a motorcross background.Mike is a keen road cyclist and loves the innovation coming into the sport each year.
Mike's Bikes of choice: Trek 1.5
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Mike Vaughan
From a very early age, Mike has been a two wheel enthusiast; riding cycles and motorcycle. Mike was racing Schoolboy Motorcross from the age of 11. After doing an Engineering Apprenticeship, Mike found working in a factory wasn't for him.He joined Mike Vaughan Ltd working for his parents. In his mid-40's he now controls the company as Managing Director. Mike enjoys all aspects of cycling and has two daughters, Ellie and Charlotte.
Mike's Bikes of choice: KTM 250EXC, Trek Madone 6.9 SSL, Specialized Stumpjumper Expert 29er, Specialized Hardrock Single-Speed.
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Brian Shaw
From the Age of 14 when he became the owner of his first real bike he has taken a keen interest in the two-wheeled mode of transport. Brian's return to cycling proper came in the mid-1970s when he took up TT's as a vet and in 1983 he won his clubs "Best All rounder" award with Coventry Cycling Club. Brian now commutes to work on a daily basis and well as some epic Sunday rides!
Brian maintains our Specialized account.
Brian's Bikes of choice: S-works Roubaix SL3, Specialized Sirrus Pro Carbon
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Jay
Jay is our Workshop Manager and our most experienced mechanic. He's capable of handling any task when it comes to building and repairing bikes. Several years ago, Jay was accredited with his Level 3 Cytech NVQ. Jay is also our main wheel-builder after undertaking a week-long wheelbuilding course. "Jay builds a good wheel".
Jay's Bikes of choice: Specialized Rockhopper Pro
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Matt
2008 National Hill Climb Champion and five time medallist, in a row! Matt is our shop racer! Competing in road, time-trials and mountain bike races throughout the year for the shop, Matt's our Tech Man.
Matt's Bikes of choice: Specialized S-Works Tarmac SL4, Specialized Langster, Trek Speed Concept 9.9, Trek Superfly Elite 29er.
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Scott
Scott "used to race" as a first cat roadman. After 10 years off (which included children and responsibility!) This year will see Scott ride famous Etape as well as co-organising our Warwickshire 100 ride.
Scott is also our Trek account manager, so will be able to sort you out with all your Trek needs.
Scotts Bikes of choice: Trek Madone 6.9 Project One, Trek 2.1C, Trek Superfly 29er, Trek 3rd District.
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Dan
Dan is Jay's right-hand man in the workshop, recently completed his Level-2 mechanic's course, he'll get your bike working right!
Dan's Bikes of choice: Honda 400 |
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Our clothing guru, Charlie has had decades of experience in clothing. Charlie is a snowboarding expert and has just found biking in the last year. Commuting to work along the Greenway, Charlie is our Endura account manager so will always be able to help you out in the clothing department.
Charlie's Bike of choice: Specialized Rockhopper Pro
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Tom
Our youngest full-time member of staff, Tom is a keen mountain biker, regularly riding local and futher afield. This year will see Tom complete in his first mountain bike race as he looks to get stronger and fitter. Tom has great product knowledge and is always happy to help you choose the right bike.
Tom's Bike of choice: Trek Superfly 29er, Specialized Langster
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Simon
Simon loves his bikes and commutes by bike on a regular basis as well as completing weekends away. Confident with an allen key, Si's always here to build your new bike!
Si's Bike of choice: Trek 7.5FX Disc, Trek District and Specialized Hardrock
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